To be recognized nationally as a leader in developing innovative programs to educate, train and assist entrepreneurs, particularly those entrepreneurs interested in companies based upon technologies associated with the Iowa State University College of Engineering, College of Veterinary Medicine, and College of Agriculture.

To be recognized nationally for effective and creative integration of the relative strengths and contributions of the Colleges of Business, Engineering, Veterinary Medicine, Design, Liberal Arts and Sciences, Education, Family and Consumer Sciences, and Agriculture to produce a unique entrepreneurship program.

To be recognized by ISU faculty, staff, and students having a technology or idea and a desire to develop it commercially as an user-friendly source for information and assistance.

To be recognized by citizens of Iowa as the best source of information and assistance in the area of entrepreneurship, particular for those having a technology-based product or service.