Start Something Entrepreneurs Toolkit Series | Ka-ching: Pricing, Sales & Where to Sell

*cash register rings* That’s what you’ll hear when you learn how to price your products/services and start making sales!

We collected a few cliff notes from our “Ka-ching: Pricing, Sales & Where to Sell” session just in case you couldn’t make it, but we’ve linked the recording below for your viewing pleasure as well.

1.      When pricing your product/service, you need to consider  

a.      Product costs 

b.      Overhead expenses (packaging, marketing, shipping, etc.) 

c.       Positioning in market 

d.      Competitors 

e.      Customers 

f.        Product or service value 

g.      Your time/paying yourself 

2.      Pricing models you might consider include hourly, project-based, published rates vs. Negotiated rates, payment schedules, dynamic pricing, and more. 

3.      Places you can sell your product or service include: 

a.      Your own website (Squarespace, Shopify, etc) 

b.      Brick & mortar store 

c.       Etsy 

d.      Facebook Marketplace 

e.      Farmer’s markets 

f.        Wholesale to other stores 

g.      Faire 

h.      Pinterest Shopping 

i.        Maker’s fairs 

j.        Amazon 

k.       Instagram 

l.        Fiverr 

m.    Upwork 

n.      Walmart Marketplace 

4.      When considering where to sell, think about where YOU would go to look for a product or service like yours.  

5.      Know your ideal customer and provide value to them when trying to sell your product. Make them believe your product/service is something they need.