Session 4: Start Something Series | Crafting and Analyzing Effective Surveys

The Start Something Series is a series of webinars designed to inspire and teach the skillsets needed to start something (yes, this can lead to many pathways). Each March and April, Start Something series webinars are hosted weekly on Wednesdays over the lunch hour via Zoom to help you discover your passion and purpose to build something, whether it be a scalable business, a company of one, or a passionate side hustle.

About Session 4: Crafting and Analyzing Effective Surveys

Surveys are a powerful tool in customer discovery—but only if you ask the right questions and know how to use the data. Join Alex Andrade, Director of Iowa State University’s CyBIZ Lab, to learn how to design impactful surveys and translate customer feedback into strategic decisions.

In this session, Alex will cover:

• How to formulate effective survey questions that yield clear, actionable insights.
• Best practices for structuring discovery surveys to minimize bias and maximize response quality.
• Analyzing and interpreting survey results to refine your business model and product offering.
• Turning data into action—how to use customer feedback to make informed business decisions.