A series of workshops designed for entrepreneurs. Whether you are just exploring the idea of entrepreneurship or want to learn more about marketing your small business or startup, we have developed a series of short courses to help kick-start your next venture. To register for a workshop, click the name below.
UPCOMING WORKSHOPS
ASK US ANYTHING: Marketing for entrepreneurs. – August 27 // 12:00 pm – 1:00 pm // Zoom, register to receive the link
We’re answering your questions about marketing. Before the session, we encourage you to watch our six marketing workshops from the Spring semester. We’ll be answering any questions you have about the topics covered there! To view the videos, click the button below.
Please register and let us know what questions you have so we are sure to answer them all!
Video Library of Previous Webinars
START SOMETHING WHILE AT ISU: Entrepreneurship resources for students. – September 3 // 12:00 pm – 1:00 pm // Zoom, register to receive the link
Are you interested in entrepreneurship? Do you have an idea that you think could be a great business? This information session is for you! During this short session you will learn about all the resources that are offered to you for free as an Iowa State student. You’ll also learn about the great opportunities you have to get involved and meet the team from the Pappajohn Center for Entrepreneurship.
There are so many ways to reach your audience. During this workshop, you’ll be introduced to many difference platforms you can market on, both online and offline. By the end of the session, you’ll have the knowledge to identify which platforms are most relevant to your audience.
When it comes to branding, consistency is key. As a bootstrapping startup, it may feel like you can’t afford to brand your business. In this session, you’ll learn that branding is so much more than a logo. We’ll teach you the basics of branding so you can create a great company image on a budget.
In this workshop, you’ll learn the basics of how to effectively write and grab your audience’s attention.
It’s time to tweet, post, and like your way to some sales. This social media workshop is for the digital native. We know you spend a lot of time online for personal reasons, but it’s time to upgrade to a business account. You’ll learn how to utilize social media marketing to reach your customers for free.
STOP! Before you build a website… you should take this workshop. Landing pages are the most forgotten marketing tactic in the startup handbook. During this workshop, you’ll learn all about landing pages: the very first marketing effort you should make. You will learn why it’s important, how to create one, and what information to collect from your potential customers when they visit.
It’s time to create your tribe of dedicated followers. During this session you will learn all about email marketing and why it should be one of your top marketing efforts. You’ll learn how to create relationships through newsletters and why consistent, valuable communication with customers is so important.
