Start Something Workshop Series

Start Something Series

The Start Something Series is a series of webinars designed to inspire and teach the skillsets needed to start something (yes, this can lead to many pathways). Each March and April, Start Something series webinars are hosted weekly on Wednesdays over the lunch hour via Zoom to help you discover your passion and purpose to build something, whether it be a scalable business, a company of one, or a passionate side hustle.

Start Something Series 2025:

Know Your Customer, Build Your Business: A Customer Discovery Workshop Series

Are you in the process of or considering launching a business and wondering if your idea is truly viable? Customer discovery is the key to unlocking real market potential! Join the Pappajohn Center for a weekly webinar series designed to help entrepreneurs validate their ideas, understand their target audience, and build products or services that meet real customer needs.

Led by industry experts and seasoned entrepreneurs, this series will walk you through the fundamentals of customer discovery, including:

  • What customer discovery is, why it’s essential, and how to conduct it effectively
  • Structuring unbiased questions using The Mom Test principles
  • Avoiding leading questions and gathering accurate data for product-market fit
  • Finding and engaging the right people for meaningful customer conversations
  • Creating and leveraging discovery surveys to refine your business strategy
  • And more!

Tune in and hear from ISU Startup Factory Entrepreneurs-in-Residence Andrew Kirpalani and Danny O’Halloran, as well as CyBIZ Lab Program Director Alex Andrade, and Iowa State University I-Corps Associate Director Kris Johansen as they break down the best practices for validating your startup idea.

Details:

Who: The webinars are free and open to students, staff, faculty, and the community

When: Every Wednesday from March 26 – April 16

Where: Online via Zoom

Register for each individual session on our events page to receive the Zoom link!

(Details will be sent out on the day of the webinar.)

 


Previous Start Something Series topics:

Decoding the Entrepreneurial Mindset Series:

Marketing Fundamentals Series:

Side Hustle Series:

Entrepreneurs’ Toolkit Series:

Passive Income Series:

Customer Discover Series:

 

Video Library of Previous Webinars