BRAND NEW!
A series of workshops designed for entrepreneurs. Whether you are just exploring the idea of entrepreneurship (intro series) or want to learn more about marketing your small business, we have developed a series of short courses to help kick start your next venture. To register for a workshop, click the name below.
Spring 2020 Series Dates
You have an idea that you think solves a big problem. It’s time to get some feedback and find out for sure. This workshop will teach you how to gain customer insights before building your business. You’ll think through things like who your customers are, what they care about, and how to connect with them. Think of it as Talking to Humans About Your Business Idea 101.
Craft your 90-second elevator pitch for the upcoming pitch competitions at Iowa State & beyond! Throughout the workshop, you’ll learn how to quickly and effectively tell your story to any audience.
In this workshop you’ll craft a 21st century business plan. After just an hour and a half, you’ll have a comprehensive, one-page business vision board. During this workshop, you’ll look at your business from nine different lenses to fully exam your business idea.
Craft your 90-second elevator pitch for the upcoming pitch competitions at Iowa State & beyond! Throughout the workshop, you’ll learn how to quickly and effectively tell your story to any audience.
Are you interested in entrepreneurship? Do you have an idea that you think could be a great business? This information session is for you! During this short session you will learn about all the resources that are offered to you for free as an Iowa State student. You’ll also learn about the great opportunities you have to get involved.
Who are your ideal customers? Over the hour, you’ll be guided through a series of questions and exercises to help you understand specifically who your customers are and where you can find them.
There are so many ways to reach your audience. During this workshop, you’ll be introduced to many difference platforms you can market on, both online and offline. By the end of the session, you’ll have the knowledge to identify which platforms are most relevant to your audience.
When it comes to branding, consistency is key. As a bootstrapping startup, it may feel like you can’t afford to brand your business. In this session, you’ll learn that branding is so much more than a logo. We’ll teach you the basics of branding so you can create a great company image on a budget.
In this workshop, you’ll learn the basics of how to effectively write and grab your audience’s attention.
It’s time to tweet, post, and like your way to some sales. This social media workshop is for the digital native. We know you spend a lot of time online for personal reasons, but it’s time to upgrade to a business account. You’ll learn how to utilize social media marketing to reach your customers for free.
STOP! Before you build a website… you should take this workshop. Landing pages are the most forgotten marketing tactic in the startup handbook. During this workshop, you’ll learn all about landing pages: the very first marketing effort you should make. You will learn why it’s important, how to create one, and what information to collect from your potential customers when they visit.
It’s time to create your tribe of dedicated followers. During this session you will learn all about email marketing and why it should be one of your top marketing efforts. You’ll learn how to create relationships through newsletters and why consistent, valuable communication with customers is so important.
If you would like to attend multiple events, you can also register below:
