Women Who Create™

Women Entrepreneurship Week | October 17-21, 2022

Women Entrepreneurship Week takes place every October with an event-driven week to bring together women entrepreneurs, business owners, and creators across the state of Iowa. Amidst the pandemic, it is now even more important to celebrate and support women entrepreneurs and creators, as many women have had to adjust their work-life balance by hitting “pause” or permanently closing their businesses.

It has always been our desire at the Pappajohn Center for Entrepreneurship to build a community that supports women entrepreneurs in Iowa and beyond.  This year is no different. We are excited to share a way for Iowa to rally behind women entrepreneurs.  When the world sees the end of the pandemic, we want to see women continue to start something, take the lead, and be successful.


The Women Who Create Conference brings together women entrepreneurs, women business owners, aspiring entrepreneurs, and individuals of all genders who support women entrepreneurs for a full day of workshops and speakers aimed at starting or growing a business. The Women Who Create™ Conference takes place at ISU Research Park Core Facility Training Room and is hosted by the ISU Pappajohn Center for Entrepreneurship.


8:30 a.m. Registration & Breakfast
9:00 a.m. How to Profit with Every Sale

Val Duvick, Val Marlene Creative

10:00 a.m. Goal Setting

Megan Graettinger, Iowa State University Pappajohn Center for Entrepreneurship

11:00 a.m. Keynote Speaker

Jackie Norris, State Public Policy Group

11:45 a.m. Lunch (Provisions)
12:30 p.m. Imposter Syndrome & Tech

Nancy Mwirotsi, Pi515

1:15 p.m. Finding Your Why

Gwen Friedow, Gwen Friedow Consulting

2:15 p.m. Overcoming Adversity with Creativity

Miranda Keith, Tiny Joy Creations

3:15 p.m. Bullet Journaling

Linda Tong, Linda Tong Planners

4:00 p.m. Closing
4:30 p.m. SheTalks Storytelling & Networking Reception


Register for the 2022 Conference



We invite the public to attend the SheTalks cocktail event supporting women + entrepreneurs.

Following the Women Who Create™ Conference, we invite the public to attend the uniquely inspiring SheTalks event: a community cocktail reception featuring six women who are creatively leading in their distinct fields. Taken from the Japanese-inspired Pecha Kucha, each presenter shows 20 slides, each for 20 seconds while telling their story. The event will be hosted at the ISU Research Park Core Facility Atrium by the ISU Pappajohn Center for Entrepreneurship and is sponsored by the ISU Debbie & Jerry Ivy College of Business. This fun and inspiring event is free to attend; however, registration is appreciated.


2022 Presenters Include:

Flipping Education on its Head

Yen Verhoeven | CEO and Founder, Qi Learning Research Group


Celebrating Abilities

Tricia Crain | Executive Director, Arc of Story County


Dribble, Jump, Shoot for the Moon

Dr. Calli Sanders | Senior Associate Athletic Director, Iowa State University


A Crafty Little Market

Jody Bergan Bennett | Founder, Beautiful Land Market


Story of My Life

Denise Williams | Author, Do You Take This Man